hey,
i’m kellen.

Creative projects & operations

Vancouver mountain range silhouette at sunset with pink and purple sky.
Portrait of Kellen McGerrigle with high exposure lighting, smiling in front of an abstract background.

I produce high-impact brand, digital, and experiential projects and manage creative operations with agency partners and in-house teams.

For over a decade, I’ve helped my clients and cross-functional teams bring creative vision and business goals into focus, clarify requirements, and balance ambition with precision to elevate the quality and efficiency of our work.  

Based on the unceded territories of beautiful Vancouver, B.C., I’m available for local, select travel, and remote projects now.

Say hey

Select clients

With experience supporting exciting startups, important non-profits, and global brands, I’m able to adapt from lean to complex processes, maximize tight to large budgets, and scale for established to emerging brand equity.

I’ve navigated complex regulatory and legal, asset management, and approval processes, and helped identify and fill gaps in collaborative workflows for small to large organizations.

Microsoft, ford, disney, coca-cola, nintendo, virgin, hilton, aviso, Sleeman, wacom, scene+, B.c. Children’s Hospital foundation, Pokémon, great west life / canada life, athletics canada, gilead sciences

Project scope

From multi-platform integrated campaigns to bespoke brand assets to large-scale art programming, I care about doing good work with good people, staying organized without killing the vibe, and supporting a collaborative environment where creativity can thrive. 

Collage of various abstract and contemporary art pieces, including paintings, sculptures, and mixed media artworks in different styles and colors.
A woman with headphones operating a camera recording a man standing in front of bookshelves in a bookstore or library for a video or photo shoot.

    • Strategy

    • Visual & verbal identity

    • Documentation & guidelines

    • Transition, rollout, & launch planning

    • Social

    • DOOH/OOH

    • Video (OLV, CTV)

    • Photography

    • Podcasts & radio

    • Emails

    • Webinars

    • Case studies, blog posts, & whitepapers

    • Reports, brochures, zines

    • Direct mail

    • Website & e-commerce UX, UI, technical development, & integrations

    • Motion graphics & HTML animation

    • QA & A/B testing

    • Analytics & reporting

    • Accessibility

    • Print production

    • Location scouting & site planning

    • Programming

    • Fine/live art commission, production, & installation

    • EGD & wayfinding

    • Workflow design & implementation

    • Resourcing & recruitment

    • Licensing & contract management

    • Proposal development

    • Forecasting & financial planning

    • Change management

    • Vendor relations

    • Procurement & order management

Sample work

Gilead Sciences IAS conference booth & digital/OOH campaign

BetaPro identity rebrand

Collage of black and white and color images showcasing branding materials for Betapro by Global X.

AS/IF photography zine

Sway Vodka Soda identity, photography, website, & launch campaign

NEI (Aviso) identity rebrand & launch campaign

Collage of financial and corporate event posters featuring images of buildings, people, and nature showcasing branding materials for NEI Investments.

Empire Grocery Essentials digital & print gift cards

Scene+ App how-to video

Microsoft FlipGrid identity rebrand & website

Empire Grocery Essentials gift card digital/social campaign

CIRO merger identity rebrand, awareness campaign, & merch program

Ford Chennai office environmental graphics & wayfinding

Composite photograph of various scenes overlaid with geometric patterns, including a person working on a laptop, a colorful abstract art piece, hands touching, plants, and people exercising, partially obscured by circles and lines.

Queering Cancer website